To promote or not to promote? That is the big question multifamily businesses are asking themselves right now — and understandably so. With the COVID-19 outbreak, it is tough to continue promoting your property and available units on social media while people are losing their jobs, stuck inside their homes, and — in certain cases

Knowing the most coveted amenities to feature that will make your apartment community stand out is a critical part of maximizing revenue and retaining residents.

Understanding multifamily renters’ behavior offers great insights into how to make important apartment marketing decisions. We’ve compiled some millennial insights that drive renter behavior and decision.