To promote or not to promote? That is the big question multifamily businesses are asking themselves right now — and understandably so. With the COVID-19 outbreak, it is tough to continue promoting your property and available units on social media while people are losing their jobs, stuck inside their homes, and — in certain cases

Multifamily properties often get caught up in the unproductive cycle of design and redesign. Here are obstacles you might face when working on your apartment website.

Keep your residents informed about Coronavirus preventative measures to protect your apartment community and ensure your residents know how to mitigate the spread.

Knowing the most coveted amenities to feature that will make your apartment community stand out is a critical part of maximizing revenue and retaining residents.

While millennials have historically garnered all the attention from multifamily properties, Generation Z renters are quickly overtaking the market.

If multifamily brands want to get a piece of the estimated $1.4 trillion of spending power millennial renters are projected to have by 2020, marketers will need to abandon these five myths.